Apple Goes Big On TV And Video Games
Apple today announced their subscription plans for TV, video games and news. The event was held at the Steve Jobs Theatre in Cupertino, California and was an event purely focused on services and included appearances from some high-profile names.
The highlight of the presentation was the reveal of Apple TV+, a subscription service being integrated into the current Apple TV app and featuring original content from some of the most creative minds in film and TV. Steven Spielberg, J.J. Abrams, Reese Witherspoon, Jennifer Aniston, Steve Carell and Jason Mamoa all took to the stage along with other talented creators to give an insight into the content they will be producing for the service.
Apple also revealed that they are working with the legendary Oprah to create two documentaries. One focused on workplace harassment titled Toxic Workplace and the second, a multi part series focused around mental health.
Oprah explained her passion behind the project and excitement for working with Apple and their global platform with a reach of over a billion consumers.
Apple entering the streaming service is a logical step for the company with how the market has developed over the past decade. With most major players in TV moving towards a streaming service future it is understandable that Apple would want to flex its commercial and creative muscle to claim as much of the market share as possible. Netflix, Hulu and Amazon Prime have had huge success and with Disney entering the ring later this year the streaming space will only grow and become more lucrative.
To further emphasise Apple’s commitment to this vision is with a wider distribution of their Apple TV app. Currently only available on Apple products they will be releasing the app on smart TV’s from Samsung, Sony, LG and Vizio. This will not only give access to iTunes movies but also Apple’s slew of new content coming this year.
Apple’s second major announcement was that of a subscription based service built around giving a platform to high quality games from some of the best creators. The service will be available across all Apple devices and will allow for players to download and play a curated list of quality games where ever they want. Whats more is that players will be able to transition between devices and carry on from where they left off.
This is not an unfarmiliar approach in the gaming industry with Microsoft having Xbox Game Pass but it certainly is a new take for the mobile gaming market.
A number of titles have been included on Apple’s website
- Where Cards Fall
- The Pathless
- LEGO Brawls
- Hot Lava
- Oceanhorn 2: Knights of the Lost Realm
- Beyond a Steel Sky
- Mr. Turtle
- Frogger in Toy Town
- Lega Arthouse, Cardpocalypse
- No Way Home
- Down in Bermuda
- The Bradwell Conspiracy
- Projection: First Light
- Sayonara Wild Hearts
- Sneaky Sasquatch
- UFA on Tape: First Contact
- Sonic Racing
- Doomsday Vault
- ATONE: Heart of the Elder Tree
- Enter The Construct
- Winding Worlds
- Kings of the Castle
As well as a subscription service for TV and games, Apple announced their news subscription service called Apple News+. This services will cost $9.99 a month and will include over 300 magazines as well as classic news publications. The various magazines will be curated as well as provide custom suggestions based on what you enjoy reading.
Apple’s commitment to digital services further emphasises the likely direction these media platforms will go in the coming years and Apple is now planting their flag ready for what’s to come.
For now though which, if any, of these services interests you the most going forward?